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Chris Nelson on Crisis Management

Last week, the Public Relations Student Society of America (PRSSA) chapter at Ohio Northern University had guest speaker Chris Nelson speak on the topic of Crisis Management. This presentation was interesting mainly because I feel like we don't have people come to talk solely about crisis management. Nelson was first introduced by Hannah Bowen, a member of PRSSA, who gave a little bit of background on him. Nelson started off his presentation by talking about two major concepts that would be important to his speech. These concepts were experience and expectation. These goes hand in hand because people have certain expectations and if these experiences do not meet their expectations then people are not satisfied, whereas if they do meet these expectations people will be satisfied. The second point he made was that deeds > words. By this he meant that doing the right thing matters, more than just saying you'll do the right thing. Nelson gave three overarching points on how to …
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Measurement and Evaluation

We are now on Chapter 10 of "Social Media for Strategic Communication" which is all about measurement, evaluation, budget and calendar for social media. This chapter has a lot of technical terms in it as well as a lot of graphs and tables. There's a lot of different terms in this chapter that I certainly did not know beforehand. I did not know what the importance of media strategy was or that there are different outcomes to take into consideration. The three different outcomes are cognitive, attitudinal, and conative. Cognitive deals with the exposure of the message and knowledge that is received from it by the audience, attitudinal deals with the emotional connection made based on the content and conative deal with the online and offline behaviors that are result of the content. This is a good chapter to look at for budget too because it has all the metrics people should be looking at in a chart that is easy to comprehend. I was expecting the chapter to discuss calendar…

Facebook is Rebranding

New update in the world of Facebook. The social media platform has released a new logo and some branding for the company. With this change they're hoping to bring more awareness to consumers about what apps are under their ownership, as well as their reach. As for whether or not this will appease those who want to break up the social media giant, only time will tell. While Facebook seems to be taking this seriously, there is still concerns about all the personal information and data they've collected in the past. I think it's interesting that Facebook has decided to rebrand because to me it seems like they are trying to distance themselves from that image and controversy that occurred in the last year. I also don't know how people will take the rebranding, sometimes people can reject a rebrand and Facebook's rebrand seems quite different from their original branding. I think it will take a lot of time for people to adjust to the new branding, and I'm not sure h…

An Interesting Celebration of Lights

Friday, Nov. 9, 2019 the ONU Indian Student Association held a Diwali Dinner in celebration of Diwali. Diwali is the Hindu festival of lights. It was on Oct. 27 this year. The dinner different Indian cuisines and having an overall good time. My personal experience during this dinner was interesting. My boyfriend and I went to support a friend; however, this event became way more stressful than I originally thought it would be. This is because we sat at the same table as the president of ONU, Dan DiBiasio, and his wife for the entire dinner. Now to say I was a little nervous was an understatement. I am a pretty reserved and shy person and it is difficult for me to talk to new people I meet right off the bat. I had never exactly met Dan DiBiasio before one-on-one and he's the president of the university. I don't think there's any specific reason I should be nervous around him, I'm not a trouble student or anything, but he is extremely intimidating. Simply for the fact h…

All About Content

Chapter 9 in "Social Media for Strategic Community" is all about creating, managing, and curating content. I think this might be the most helpful chapter thus far for those who are not necessarily just posting for a brand or company. Within this chapter there are many helpful tips. One of the most helpful things I found in this chapter is the table which provides readers with tools to create content for different mediums, whether written, audio, visual etc. Which is helpful, especially if you're new to creating content and need an easier program to start out with. I also like that the author includes different types of content media, which I never knew there were more than owned and paid media. I'm glad that earned and shared media are included in this chapter. I wish I had read this chapter sooner because it would have been extremely helpful with some of the things I worked on earlier in my college career. Curating/creating content is one of the hardest parts of soc…

Mercury is in Retrograde

If you didn't know already, I am obsessed with astrology. As of Oct. 31, 2019, Mercury started its third retrograde of the year. Now you may be thinking, 'what does this even have to do with anything related to you Jess?' Well, if you didn't know when Mercury is in retrograde it means bad things are going to happen. Supposedly. Which in my experience has been pretty true for myself. Mainly this "bad juju" has to do with communications and any big deals or ideas that may happen during this time. That means a lot of miscommunication and backfiring can happen, or deals can fall through etc. I, of course, don't have the best luck already so you can imagine what Mercury retrograde is like for me. For example, this weekend I ended up injuring myself Saturday and am currently covered in bruises and cuts. Whether or not that's from my own stupidity or because of Mercury retrograde is up for debate; However, I would like to blame it on Mercury being in retrogr…

Twitter is Changing their Advertisement Policy

Recently Jack Dorsey, CEO of Twitter, announced via tweet that Twitter will no longer be allowing political advertisements. This comes as a surprise to many Twitter users but is being implemented so that users will not be swayed by misinformation spread on the platform. Dorsey said that all platforms should investigate redesigning their advertisement policies in order to keep users from voting based on misinformation and having a huge impact on others' lives for the next four years. Personally, I think this is interesting because I do believe that many users do get misinformed about candidates which can lead to people being in offices that should not be in office. The 2016 elections clearly demonstrated the effect that these targeted ads had on voters in swaying them to a certain side. The fact is that politics is a corrupted game to begin with and the internet is a weapon within that game. So much misinformation is spread online, you can never really trust it. I understand where …